11 Reasons Why You Keep Putting Off
Creating Your First Digital Product

…and what to do about it!

I’ve recently witnessed discussions in Facebook groups and in blog comments that many female bloggers and female service-providers really do want to create a digital product to add another income stream to their bow, but never seem to actually get around to doing it.

I find this is a big shame because you can easily add another income stream to your blog and/or current business with a simple digital product. Add automation to that, and you’ve just created a passive income stream – how amazing is that!

Everyone should have at least one passive income stream in their business (in my opinion 🙂 )

That’s why I encourage you to take advantage of the Internet and all those lovely, cool automation aps and tools!

creating digital product

If you’re still on the fence, ask yourself:

“How would I benefit from having a passive income stream in my business right now?”

When you sit down and really think about the benefits of having a passive income in your business, this will give you inspiration, motivation and drive to actually get around to creating that digital product!

Anyway, in response to this, as someone who’s been creating digital products since 2007, I’ve identified eleven reasons why you, you amazing female entrepreneur (virtual assistants, freelance writers, service providers & bloggers) keep putting off creating your master-piece, and I’ve followed each one with little handy tips to help you overcome these obstacles.

Create Digital Product

1) Procrastination

Procrastination means ‘to keep putting off doing something’ and this generally means that you don’t want to do it!

Now this may not be at a ‘conscious’ level, in fact its probably at your subconscious level, meaning that you’re unaware of why you’re procrastinating. Either way, somewhere in your brain its telling you that it just won’t start the task of creating your digital product.

What To Do About It: Try and find out exactly why you’re procrastinating. Sit down and really think ‘why do you not want to do this’, ‘what’s holding you back?’.

…the answers could be one or more of the following…

2) Fear of the Unknown

You’re delving into new territory and naturally it scares you – this is perfectly normal. In fact, you would be quite in-human if you weren’t a little nervous about starting something alien to you.

But this is more than a little nervous anxiety. It’s actually preventing you from doing what you want to do – and this isn’t great as this ‘fear’ is holding you back both personally and financially.

What To Do About It: Learn the basic steps of what you need to do to get your digital product created so it doesn’t seem so ‘alien’ to you. Just learn the basics at this stage and then start planning the very first steps you need to take. And then take one baby-step at a time.

3) Information Overload

On the contrary of the above, you’ve read a lot about creating digital products and passive income from various Facebook groups, blogs, webinars etc., but now you’re suffering from information overload because you’ve soaked in so much knowledge your bandwidth hurts! This is so predictable and typical of the internet as it’s a fantastic source of information, but its also so easy to keep on reading and overload yourself with the same information but just packaged in different ways.

What To Do About It: Take a step back from all the information you’ve saved, downloaded and just generally consumed. Don’t go near it for a day or two.

In the meantime, take a look at a simple-step-by-step plan on how to create a digital product, and then methodically put the information you’ve gathered into sections of your step-by-step pan and just scrap any irrelevant and/or duplicate information you have.

At the least this is a start and a fresh perspective in your mind!

Related Reading: The 7-Step Passive Income Blueprint for Female Entrepreneurs

4) You Don’t Have Enough Time

I think we can all relate to this one. There just never seems to be enough hours in the day when it comes to running an online business, no matter what type of business model you run.

What To Do About It: Prioritise. If you really want to scope your business and leverage your income with passive income via a digital product, then you must set some time aside each day to work on this.

I know it’s easier said that done, but try and make a daily habit of scheduling in even 30 minutes to work on the passive income side of your business.

I promise you, you will reap the rewards (passively) for months and years to come!

5) Fear of Launches

This is me and it’s a real thing! But I promise you that you don’t have to do the big, spectacular, in-your-face type of launches that you see some other folk do (if you don’t want to that is).

There’s always always alternatives to everything.

What To Do About It: Do soft launches such as simply emailing your list to let them know about the release of your new ebook / course, or whatever digital product you will create.

Write a blog post about the benefits of your new digital product and then link to the sales page within the post. Then promote that blog post on Pinterest, Facebook, LinkedIn etc.

See, that’s not scary is it!

6) Too Many Ideas Bouncing Around In Your Head

The more information you learn Online, the more ideas you will have bouncing around in your head. You’re not alone, we’re all in the same boat. The trick is how you ‘manage’ these ideas.

What To Do About It: Do a ‘brain dump’ and put all of your ideas onto paper and sort them into different topics. You can then methodically see where you need to focus on first whilst keeping in mind the best interests of your customers/clients and how to serve them best.

7) You Literally Don’t Know Where To Start

You know that you want to earn a passive income and you need to create a digital product, but you just literally don’t know where to start.

This is a typical response when starting something new.

What To Do About It: Honestly, in my experience I would follow the lead of someone who has done this before you and can show you the way.

Start here:

#1  Download the Passive Income Starter Kit.  This shows you the 7 steps to a passive income with a digital product + automation

#2  Get Inspiration & Ideas To Help You Choose Your Digital Product Topic Idea

#3 Download the one-page printable on 32 Digital Product Ideas (below).

Create Digital Product

8) Fear of Your Product Not Being Good Enough

This obstacle comes in two-fold.

#1 You’re having self-doubts about yourself and what you have to offer to potential customers, and

#2 Your probably ‘guessing’ what your product should be.

What To Do About It: Make sure you know (for certain) the problems and pains of your target market, then create a product around those. Then validate your idea to make sure its going to sell, before you even start creating your product.

Related Reading: Getting Clear on Your Customer Avatar & Validating Your Digital Product Idea

9) You Lack Knowledge In This Area

There’s a lot of information Online about creating digital products, automation and passive income but sometimes it can be hard to find, or you’re coming across the wrong kind of information which is mediocre and you’re not learning anything new.

What To Do About It: Learn the steps you need to take in a methodical order from someone who has already done this.  This is the whole purpose of why I created this website and the PIMS Ladies brand.

Start here:

#1 Read the articles on all things passive income

#2 Look at the case studies of successful female entrepreneurs already rocking passive income

10) Marketing & Visibility

This goes along with the fear of launches as above, but it’s a more ongoing marketing approach which you’re not sure of. You feel as if you should do different marketing strategies for the different types of digital products there is but you don’t know which marketing technique lends itself best towards a certain digital product.

What To Do About It: Understand what works best for you, your brand and your target audience and focus on that.

For example, if you’re shy and very uncomfortable on video (me!), then do more written content marketing in the form of blog posts and social media posts. Then create pin images for your blog posts for Pinterest.

11) The Technical Stuff Is So Complicated!

Is this probably the no. #1 reason why so many female entrepreneurs don’t bother to get started on creating a digital product, and I totally understand this.

I’m not a very technical person myself, I’d much rather create pretty Pinterest pins than mess around with the likes of sales funnels and shopping carts, but the technical aspect of creating passive income streams is a necessity.

I have since conquered most things technical, at least to the level to get me moving along.

These are some of the things that you’re probably not sure of and are holding you back:

What To Do About It: Don’t fret about the tech side of things to let it put you off with your digital product creation:

1) Keep your end goal in mind ~ passive income to reach your income goals! ~
2) Know that there are automated tools and services which do most things for you with minimal set-up from you, and
3) Just concentrate and focus on one stage at a time.
4) You can always get help and advice from appropriate Facebook Groups.

Get my 7-Step Passive Income Blueprint ebook course, because it goes over in detail of all the above technical steps to get you set up with your ‘set it and forget it’ passive income stream.

Related Reading:

Over To You…

Are you procrastinating at starting your digital product?

If so, do any of the above resonate with you?

Can you identify any other reasons of what is holding you back?

Need Proof and Inspiration?

Here are eight case studies of female entrepreneurs (service providers, coaches & bloggers) who are making a passive income alongside their existing business with digital products and automation.

These women are 'every-day' women - just like you and me - who want to have the comfort of knowing that they still have an income coming in when they cannot be 'present or visible' in their current business.

For example, the lovely Rebecca Lockwood has a baby and a toddler and is from Huddersfield, UK.  So if you're a mum (mom), then you know how hard-pressed and stressful it can be to run a profit-making business whilst also being a mum.

But Rebecca has found a way to be a mindset coach (her main business) and earn a recurring passive income alongside her coaching business - how cool is that!

Click here to see how these eight amazing female entrepreneurs are creating passive income streams alongside their main passion and business model

>> Read the Case Studies <<


Passive Income Female Entrepreneur Inspiration

Over To You...

So start creating your first passive income cash-flow by downloading my Passive Income Planner. This will show you the steps you need to take and where to begin.

>> Download the FREE Passive Income Planner <<

Plus, I'm only an email away if you need any help. Always.

Claire x

Creating a digital product can be an intimidating task - I know! And I also know why you many reasons why you keep putting off creating your digital product. I've identified 11 reasons why you haven't started creating and what do do about it... #createdigitalproduct #passiveincome #femaleentreprenurs

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