Create and Sell Digital Products Online
Would you love to earn at least $1,000 per month passively with your own digital product business?
$1,000 per month is a very conservative goal because you can easily make $5,000, $10,000 and even $20,000+ per month purely through selling digital products.
So yes, creating and selling digital products is a really smart move for several reasons.
What Is a Digital Product Business?
When you think about it, the Internet is a massive information super-highway to learn new things.
Everyone is learning from someone online.
It’s information which makes the Internet go round, and digital products is at the forefront of information – with blog posts being the primary source.
A Stable Business Model
So to create a digital product business is a very smart move because as long as the Internet is around, then you have a very stable and viable business model.
What you want to aim for is to have multiple digital products on various topics and on various modems (ebooks, courses, memberships etc.). This then makes your information product business even more robust just in case a certain topic falls out of flavor.
Once your digital products are created, you then need to automate the selling process and have strategic digital marketing activities in place to sell your products 24/7.
In a Nutshell
So in a nutshell, a digital product business is where you have multiple digital products on various topics and modems solving solutions/problems for a very specific target audience.
I like to call this a digital product suite.
You then have automated systems put in place so you can make a passive income from your digital marketing empire.
Why a Digital Product Business Is The Bee’s Knees!
- Information makes the Internet go round.
- People are always looking to solve their problems or find a solution (enter your digital product).
- It’s a robust and stable business model.
- It’s virtually recession proof.
- You create a product once and it sells 24/7 for years to come.
- Put automated systems in place to earn a passive income.
- No trading your time for money as with a service-based business.
Fun Fact: Origin of the term Bee’s Knees.
My First Digital Product
Creating and selling digital products has been a passion of mine since 2007 when I created and sold my first digital product online.
My first digital product was an ebook called ‘How To Run Your Own Management House Cleaning Business: Discover The $100K Formula’. You see, I used to run my own domestic cleaning business where I worked from home running the business while I employed two cleaners to do the cleaning.
After I closed the business down I realized I could profit from the knowledge and experience which I had acquired and decided to put all that information into an ebook to help others to set up and profit from their own management house cleaning business.
I succeeded in getting the ebook sales page on the first page of Google* and I would wake up in the morning to find that I had sold a couple of copies of the ebook while I slept.
I was amazed and totally overjoyed by this new way for me to make money online and I became absolutely hooked on making passive income by creating and selling digital products thereafter.
And now I’m passing my digital product business experience and knowledge on to you so you too can start making passive income with your own digital information product business.
*Note: You can’t get a single sales page to rank on Google anymore like you could in 2007, but there’s still plenty of other ways to promote and sell digital products, so don’t worry.
My Digital Product Empire
Well, not exactly an empire but altogether I’ve wrote twelve ‘how to’ ebooks.
I’ve also created and sold dozens of printables such as planners and worksheets in the blogging niche.
I just find it so easy to write and create ebooks on any subject that I know people will want to learn about.
The Different Types of Digital Products
But of course you don’t have to create an ebook. There’s plenty of other types of digital products which you can create and sell.
Here’s a list of what you can create:
- Online Course
- Monthly Subscription
- Monthly Membership Site
- Audio Recordings
- Video Training’s
- Kindle Books
A lot of people tend to go straight for an online course but you really have to know if it will sell first (and sell well) before you start to create it.
Creating an online course is undertaking a lot of your time and resources so I would always err on the side of caution before you jump into creating a course as your first digital product.
What I teach in my Passive Income Blueprint is that you create a simple digital product first, such as an ebook. If the ebook sells really well, then you can think about creating an online course from the ebook content.
You already know it will sell and you also have the basic foundations (your ebook) to get started on creating an online course or even a membership site.
But I’m jumping a head of myself here because first of all you need to identify a digital product topic idea which solves a problem and have eager customers waiting to buy it.
How To Find Your Digital Product Topic Idea
This is the first and most important step.
If you currently run a business, then you might have an idea for a topic because you already know your customer’s or clients’ problems or needs. It would then make sense to create a digital product to solve those needs.
However, if you don’t have a current business and want to start a digital product business from scratch, then you need to come up with some topic ideas.
If you have knowledge in a specific area such as a hobby, business skill or a life experience then you could do some research and see if other people would be willing to buy a digital product to learn that from you.
For example, remember above when I mentioned that I ran a management domestic cleaning business and I wrote a book on that? Well that’s a good example of a business skill to teach others.
Read the above two articles as they guide you to find a topic idea and how to validate it so you know it will sell.
Most Profitable Digital Products to Sell
I would say the most profitable digital products to sell are online courses and membership sites.
However, it depends on what your monetary goals are.
I’ve seen some people run memberships sites but then turn them into an online course because it’s more profitable.
- Membership sites are great for stability and recurring income
- Online courses are great for immediate large payments.
So you could sell a course for $397 and/or have a membership site selling for $37 per month.
You would only need ten members paying $37 per month for you to make $397 per month recurring.
To hit the milestone of $1,000 per month you would need to get 27 paying members.
If you sold ten copies of your course per month that would be $3,970 per month as one-off payments.
Of course the best scenario would be to have both.
What Digital Products Sell Best
This is relative because it depends on who you’re selling to and how popular the topic of your digital product is.
If you sold a course on ‘How to Knit for People Who are Left-Handed’ for $997 then you know you’ll only sell a few per month because it’s a very small niche and also not many people have that kind of disposable money.
But if you sold an ebook on ‘How to Get rid of Acne Purely Through Diet’ for $49 then you could potentially sell dozens of copies per month because it’s a popular subject and most people can afford $49.
Memberships are probably one of the toughest digital products to sell because people have to make a commitment to pay $37 (or whatever) on a monthly basis. But on the flip side, lots of people like to be a part of a community so memberships actually do sell well.
How To Create Digital Products
Creating a digital product is hard work but you only have to do it once and then it sells repeatedly as long as you have it online.
Printables and ebooks are the easiest to make because you simply type them up and then save them as PDF documents.
With online courses and membership sites, you’ll have to learn how to do video recordings along with editing and sound control, which is a skill to be learned and it comes easier to some than others.
How To Sell Digital Products Online
It depends on what type of digital product you create and where you sell it.
For ebooks and printables to sell from your own website or blog, you need to subscribe to a digital product delivery service where they send the product to your customers automatically for you.
For courses you would need to purchase, or subscribe to, a platform which hosts your online course, such as Teachable, and they have an inbuilt payment processor.
And for membership sites you would purchase a plugin, assuming you use WordPress, such as WishList Member to host your membership site on, and again, these plugins also have inbuilt payment processors.
Then of course to sell digital products you need to market them continuously and effectively.
You need to know where your ideal customer ‘hangs out’ online and then target that platform.
For example, do they congregate on Facebook, Instagram or Pinterest the most?
Find this out then spend your time on the most important platform first and master that. Then move onto a second platform and master that.
Don’t spread yourself across multiple platforms all at the same time. This will only dilute your efforts. It’s far more effective to ‘conquer’ one platform completely before moving onto another.
Digital Products to Sell on Etsy
Etsy is an ecommerce platform where you can sell all things craft, vintage or handmade. Most of the items sold on Etsy are tangible such as jewelry, bags, clothing etc.
However, you can also sell digital products on Etsy too.
Digital items which sell well on Etsy are:
- Art Printables
- Blogging Printables
- Organization Printables
- Printable Stationery
So basically anything that can be downloaded and printed off.
If you think of Etsy as an ecommerce platform similar to Amazon in that people actually go to the platform specifically to look for items to purchase. So you already have customers on Etsy typing keywords into the search bar to compare items ready to purchase.
This is great as you have customers coming to the platform with their credit card in hand!
However (yes, there’s always a ‘but’) there’s also a LOT of competition on Etsy too. And printables are becoming increasingly popular among sellers on Etsy so you would be competing against some very strong sellers.
Some of the printables on Etsy are outstanding. Some people have amazing design skills which makes the competition even harder.
I personally don’t have great design skills so I could never compete with some of these sellers.
How To Sell Digital Products on Shopify
I’ve put this section in here because I’ve seen people asking this question.
The thing is Shopify wasn’t designed to be a digital product ecommerce platform. It’s main purpose is an ecommerce platform for tangible products.
I’m not saying you can’t sell digital products on Shopify because you could, but I personally don’t see why you would want to pay $29 a month for a Shopify store just to sell digital products when you could sell them from your own website with a digital product delivery service such as SendOwl for only $9 per month.
You still need to market and promote a Shopify store just the same as you would with your own website or blog anyway.
Just my opinion 🙂
Your $1,000 Per Month Formula
This is the exciting part – how much money can you make by selling digital products!
Of course this is all relative and hypothetical but it’s fun to look at some scenario’s to get an idea of what you can potentially earn with your own digital product business.
$10 x 2 copies sold per day = $600 per month.
$15 x 2 copies sold per day = $900 per month.
$47 x 1 copy sold per day = $1,410 per month.
$67 x 1 copy sold per day = $2,010 per month.
$297 x 3 copies sold per week = $3,565 per month.
$497 x 3 copies per week = $5,964 per month.
$25 x 50 members = $1,250 per month recurring.
$47 x 150 members = $7,050 per month recurring.
So as you can see, you can earn $1,000 per month relative easy.
This is what inspires me to keep creating new digital products.
Yes it’s hard work and tedious to create them, but it’s the thought that I only need to create them once and they will sell repeatedly 24/7 with some automated systems and strategic marketing strategies put in place.
So if you think that you would enjoy creating and selling digital products as a business venture, then watch this free workshop showing you how to set one up…